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Why a strong brand is important for associations

Why a strong brand is important for associations Tue, 31 January 2012 Branding is a very important part of marketing and it is crucial to invest properly in this asset in order to stand out in your industry and attract members.

Establishing a communication strategy

Establishing a communication strategy Effective communication is essential for an association to fulfil its goals and can be achieved through a strategic communication plan.

Tips for bequests

Tips for bequests Moores Legal explains how not-for-profit organisations can improve their bequest marketing.

A new look for SSEE’s member magazine

A new look for SSEE’s member magazine The Society for Sustainability and Environmental Engineering has a new member magazine, Sustainability and Infrastructure.

Key messages are key to great outcomes

Key messages are key to great outcomes Does your team understand the key messages of your organisation?

Does your association engage in effective member communication?

Does your association engage in effective member communication? Wed, 7 December 2011 Third Sector Services Manager Candice de Chalain explains how associations can improve their communication with members, and potential members, to improve and grow their association.

5 communication activities to improve project outcomes

5 communication activities to improve project outcomes Wed, 7 December 2011 Helen Leayr explains how not-for-profit organisations can instigate effective communication to improve the success of their projects.

New NFP Directory

New NFP Directory Wed, 7 December 2011 Connecting Up has launched a national directory for not-for-profit organisations.

Innovative NFP wins public relations award

Innovative NFP wins public relations award Wed, 9 November 2011 The Public Relations Institute of Australia has awarded Good Return for their recent public relations campaign.

How effective is your organisation’s publication?

How effective is your organisation’s publication? Wed, 9 November 2011 Tips and tricks to ensure your newsletter, magazine or journal is satisfying your members and fulfilling your aims.

Great Southern Press opens new office in China

Great Southern Press opens new office in China Publisher of Third Sector magazine and parent company of Third Sector Services, Great Southern Press, is pleased to announce the opening of its new office in Qingdao, China.

10 tips: How to increase your NFP’s media coverage

10 tips: How to increase your NFP’s media coverage Mon, 26 September 2011 Gaining media coverage is an effective way for not-for-profits to promote themselves and their services. Third Sector Services Manager Candice de Chalain explains how not-for-profits can secure media coverage in ten simple steps.

How associations can benefit from involvement with industry events

How associations can benefit from involvement with industry events Involvement in industry-level conferences and events can significantly contribute to an association’s success and longevity. The EcoGen Conference and Exhibition provides an example of the advantages and opportunities which can be gained by clean energy and sustainability-focused associations.

Up to $15,000 to foster community participation

Up to $15,000 to foster community participation Wed, 14 September 2011 Sydney Community Foundation is offering Belonging Project grants to foster connections and support for marginalised groups in Sydney.

Membership marketing: 8 tips for retaining members

Membership marketing: 8 tips for retaining members Wed, 31 August 2011 With more members leaving an organisation after their first year of membership than at any other time, a well-developed membership retention strategy is vital. Marketing specialists Jacinta Hannaford and Candice de Chalain explain how associations can better satisfy and retain their members.

10 Tips: How to fundraise effectively with Facebook Causes

10 Tips: How to fundraise effectively with Facebook Causes Mon, 15 August 2011 Facebook Causes is a valuable marketing tool that is a free, fun and effective way for not-for-profits to fundraise and raise awareness of their organisation.

5 ways to improve your social media strategy

5 ways to improve your social media strategy Wed, 3 August 2011 According to the 2011 Social Media Marketing Industry Report 90 per cent of marketers agree that social media is important for organisations, yet many not-for-profits (NFPs) are not using social media properly or worse, are not using social media at all.

Over $15,000 in grants for NFPs

Over $15,000 in grants for NFPs Mon, 1 August 2011 CTK Foundation have partnered with Connecting Up Australia to offer not-for-profits (NFPs) in Australia and New Zealand over $15,000 in funding, technology and marketing tools.

Trade marks: power in the brand

Trade marks: power in the brand Senior Lawyer Nils Versemann explains the importance of not-for-profit brands.

Engaging members through magazines

Engaging members through magazines The Institute of Hospital Engineers Australia (IHEA) CEO Greg Bondar on the Institute’s new member magazine produced by Third Sector Services.

When did you last explore your members’ views?

When did you last explore your members’ views? Wed, 20 July 2011 Come and learn the tricks of the trade for designing surveys that give you powerful, actionable and authentic member and stakeholder feedback.

Industry magazine and event secrets revealed

Industry magazine and event secrets revealed Wed, 20 July 2011 Associations that want to find out how they can better integrate their publications and events to maximise revenue are invited to attend an upcoming seminar in Melbourne.

How to host international events

How to host international events Australian associations have much to gain from hosting international events, including attracting new members and sharing ideas with people from around the globe. Julie Sheather reports on the Australia Associations Project.

Exhibition and Events Association forms new Industry Partnership

Exhibition and Events Association forms new Industry Partnership Wed, 8 June 2011 The Exhibition and Events Association of Australasia (EEAA) has signed with Exhibitions and Trade Fairs (ETF) as an Industry Partner for the Sydney Event Showcase and Australian Business Event Expo, and the Melbourne Event Showcase.

Melbourne’s event showcase presents priceless features

Melbourne’s event showcase presents priceless features Wed, 8 June 2011 There are only a few weeks until Melbourne’s Event Showcase (29-30 June) will open its doors to Victorian event buyers and sellers at the historic Royal Exhibition Building.


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Australian Society of Association Executives (AuSAE) provides support, networking services and up to date industry information to association managers in the business, professional, technical, trade, sporting, welfare, religious, educational and finance sectors.