Market research company, G2 Data Dynamics, conducted the online survey, asking people whether they would be more likely to give time or money to charity during a recession. Of the 990 respondents, 32 per cent said they would volunteer their time, 41 per cent said they give money and 27 per cent said they did not give to charities.
Managing Director of G2, Kevin Slatter, said that charities should acknowledge the increasing amount of individuals willing to volunteer their free time. He said that volunteers could be just as precious as money for many organisations.
According to the survey, retired people generally said they preferred to give money, and those on low incomes were more willing to give time. The respondents most willing to donate money generally had gross incomes greater than £50,000 ($109,321), whereas those most likely to contribute their time generally earned less than £9,999 ($21,862).
