Make-a-Wish Foundation and Mattel to work together
Tue, 16 February 2010
Mattel will become part of the Make-A-Wish experiences of 30,000 children with life-threatening medical conditions worldwide.
Mattel, the world’s largest toy manufacturer, has created custom-designed Make-A-Wish Barbie® dolls and Make-A-Wish Hot Wheels® cars to launch the partnership. The toys will be given as special gifts to Wish-kids around the world.
“We’re pleased to join with a company such as Mattel whose goal is also to bring happiness to children,” said Sandy Brattstrom, CEO of Make-A-Wish Australia.
“These popular dolls and cars will help our Wish-granting volunteers break the ice with courageous children as we begin to create their incredible Wish experiences.”
Mattel is dedicated to providing safe and reliable products to children, as well as giving back two per cent of pre-tax profit through philanthropic programs.
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“We are proud to support Make-A-Wish in Australia. The partnership is a sign of Mattel’s commitment to bringing hope and joy to children experiencing life-threatening conditions,” said Steve Totzke, Vice President and General Manager of Mattel Australia.
Make-A-Wish Australia will be celebrating its 25th Anniversary in 2010, and since establishment they have granted over 5,900 wishes to Australian children. They have over 1,000 volunteers in 58 branches around Australia and rely on the generous donations of corporate organisations and the kindness of the general public.
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