With over twenty years experience in the not-for-profit sector, the past 14 as an executive manager, CEO of the Fundraising Institute Australia Sue-Anne Wallace is in a unique position to provide tips for successful fundraising.
1. Communicate your charity’s mission clearly.
- How is your charity different from other charities with a similar mission?
2. Tell your donors how your charity assists their beneficiaries.
- What has your charity achieved in the past year?
- What does your charity intend to achieve in the next year?
3. Respect your donor’s wishes.
4. Inform your donor how their donation will be used to make a difference
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5. Acknowledge your donor.
- Acknowledging your donor will ensure you have a continuing and strong relationship with them.
6. Abide by the FIA’s Principles and Standards of Fundraising Practice to ensure best practice at all times.
Leonie Walton
Leonie Walton was responsible for some of the most successful fundraising campaigns of any not-for-profit in co-ordinating the National Breast Cancer Foundation’s pink product corporate partnerships. Now Head of Marketing at the National Institute of Dramatic Art (NIDA), Leonie Walton shares her tips.
1. Know your brand intimately and keep ‘on message’ throughout any campaign.
2. Aim high, dream big and then scale back if you have to.
3. Don’t over complicate things. Keep campaigns as easy as possible for the end user.
4. Don’t be afraid to ask for support – that’s what fundraising is all about.
5. Most importantly, be honest and accessible. We all make mistakes but a genuine and trustworthy brand is a successful brand in the not-for-profit world.
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